{"id":366,"date":"2026-01-22T14:51:44","date_gmt":"2026-01-22T13:51:44","guid":{"rendered":"https:\/\/kopici.adamreznicek-developer.cz\/subdom\/kopici\/?page_id=366"},"modified":"2026-01-22T14:55:21","modified_gmt":"2026-01-22T13:55:21","slug":"influencer-marketing","status":"publish","type":"page","link":"https:\/\/kopici.adamreznicek-developer.cz\/subdom\/kopici\/influencer-marketing\/","title":{"rendered":"Influencer marketing"},"content":{"rendered":"\n

V influencer marketingu stav\u00edme na siln\u00fdch p\u0159\u00edb\u011bz\u00edch a ne jen na samotn\u00fdch \u010d\u00edslech. Tvo\u0159\u00edme spolupr\u00e1ce, kter\u00e9 jsou autentick\u00e9, p\u0159irozen\u00e9 a funk\u010dn\u00ed, proto\u017ee jen takov\u00e9 maj\u00ed smysl. Propojujeme zna\u010dky s tv\u016frci, kte\u0159\u00ed zna\u010dce sed\u00ed hodnotov\u011b i vizu\u00e1ln\u011b.<\/p>\n\n\n\n

Od strategie influencer marketingu, v\u00fdb\u011bru influencer\u016f a tvorby briefu a\u017e po kreativn\u00ed koncepty a vyhodnocen\u00ed kampan\u00ed \u2013 dr\u017e\u00edme cel\u00fd proces pevn\u011b v rukou. A\u0165 jde o dlouhodob\u00e9 spolupr\u00e1ce, produktov\u00e9 zasl\u00e1n\u00ed nebo event, v\u017edy db\u00e1me na to, aby komunikace zna\u010dky byla konzistentn\u00ed, estetick\u00e1 a m\u011bla tah na branku.<\/p>\n\n\n\n

Na\u0161e pr\u00e1ce nekon\u010d\u00ed u jednoho postu. V\u00edme, \u017ee jedno reelsko sv\u011bt nespas\u00ed \u2013 proto influencer kampan\u011b propojujeme s obsahem, PR, brandovou komunikac\u00ed i v\u00fdkonnostn\u00ed PPC reklamou, aby cel\u00fd ekosyst\u00e9m d\u00e1val smysl a v\u00fdsledky.<\/p>\n\n\n\n

Ka\u017ed\u00e1 dobr\u00e1 spolupr\u00e1ce za\u010d\u00edn\u00e1 n\u00e1padem. Ten v\u00e1\u0161 m\u016f\u017ee vzniknout pr\u00e1v\u011b s n\u00e1mi. Mrkn\u011bte na na\u0161e prvn\u00ed spolupr\u00e1ce pro Garage22<\/a>, Cocktail Boy<\/a> nebo Beviro<\/a>. <\/p>\n\n\n\n

Kate\u0159ina Kova\u010dov\u00e1<\/strong>
katerina@kopici.cz<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

V influencer marketingu stav\u00edme na siln\u00fdch p\u0159\u00edb\u011bz\u00edch a ne jen na samotn\u00fdch \u010d\u00edslech. Tvo\u0159\u00edme spolupr\u00e1ce, kter\u00e9 jsou autentick\u00e9, p\u0159irozen\u00e9 a funk\u010dn\u00ed, proto\u017ee jen takov\u00e9 maj\u00ed smysl. Propojujeme zna\u010dky s tv\u016frci, kte\u0159\u00ed zna\u010dce sed\u00ed hodnotov\u011b i vizu\u00e1ln\u011b. Od strategie influencer marketingu, v\u00fdb\u011bru influencer\u016f a tvorby briefu a\u017e po kreativn\u00ed koncepty a vyhodnocen\u00ed kampan\u00ed \u2013 dr\u017e\u00edme cel\u00fd […]<\/p>\n","protected":false},"author":1,"featured_media":333,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/simple-as-reference-template.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"acf":[],"yoast_head":"\nInfluencer marketing agentura \u2013 obsah, kter\u00fd nezapadne | Kop\u00edci<\/title>\n<meta name=\"description\" content=\"Influencer marketing s \u010desk\u00fdmi influencery. 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